Microsoft has provided developers with information that the Windows Store managed to reach a new milestone in the past month – 1.7 million daily downloads. The last time when Microsoft has disclosed daily downloads in the Windows Store was in June; now, the new numbers represent a 38.56% increase since then. Most likely, the overhaul that Windows 8.1 has brought is to be considered the main cause. According to Microsoft’s dataset, around 51.2 million free and paid applications were downloaded during the month of October, up from 36.9 million in June. More than 1.3 million download in October were for paid Windows 8 apps, while downloads for free apps have reached 49.7 million. You can see more statistics in the above table. Microsoft’s Windows Store might beat the Apple Mac Store, but it is definitely no match for Apple’s store. Apple has had en estimated 60 billion App Store downloads in October with an average of almost 75 million daily downloads. According to this data, Apple is tallying 43.8 times as many downloads per day than Microsoft. One of the reasons is constituted by the fact that Apple has a huge number of iOS devices in the whole world while Windows 8’s market share is still in its incipient stage. Another reason is the absence of important apps in the Windows Store, and the presence of a lot of “junk apps”, like I call them. Maybe the launch of cheap Window 8 tablets will contribute to the increase of apps in the Windows Store, because at the moment, it can’t compete with Google and Apple.
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