The current free version of uTorrent works as a standalone, lightweight client with Pro features and no ads. The developers of uTorrent previously monetized the app through toolbar installations. However, modern versions of web browsers have made that scheme less attractive to users. uTorrent later switched to in-app advertising through which it now earns most of its revenue. With the upcoming change, uTorrent promised not to depart from its reliance on its current advertising scheme. Instead, the update will introduce a new way of delivering uTorrent’s product. Cohen said during TorrentFreak’s ‘Steal This Show’ podcast that the version of the torrent client will run in the browser. Cohen added: Cohen said advertising will remain the company’s major source of revenue, but that uTorrent also intends to unify its development process and improve existing features. Using the latest browser technologies, uTorrent plans to roll out features more quickly and efficiently in the future. In addition to its transition to the browser-based model, the company also plans to clean up its client experience, according to Cohen. A browser-based uTorrent will provide a simpler implementation of features, including streaming, which many users today consider as a vital part of their online experience. Prior to the update’s rollout, however, Cohen promised to take into account user feedback so as not to alienate existing customers. He said: Are you eager to get your hands on the future version of uTorrent? Share your thoughts in the comments.
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