The statement was made by Masayasu Ito, Sony Computer Entertainment’s senior vice president for Nikkei, as PC Gamer reported: It seems that Sony is taking baby steps towards delivering a PC-based virtual reality experience to users, with the company is currently focusing on developing VR games for PCs with the possibility of expanding its VR products to another fields.
READ ALSO: Windows desktop becomes VR with a new app for Oculus Rift and HTC Vive
For the time being, the equipment required to really consume virtual reality comes at a high price tag, something expected since the costs to develop this kind of technology are also high. Think about MSI’s latest VR laptop, the WT72 — a device that is both Oculus Rift and HTC Vive compatible — and its price tag that ranges from $5,500 to $6,900. The inferior quality of Sony’s PlayStation VR resolution compared to that of the Oculus Rift and HTC Vive could explain the company’s orientation towards VR PCs. Since it does not offer the same quality, it’s possible Sony changed its strategy to now aim at reaching a greater number of players. This could actually prove to be an excellent marketing strategy since many potential VR users have long complained the cost of entry when it comes to VR experiences. The only problem for Sony would be another PC manufacturer targeting the same market segment but so far, so good — although it’s pretty obvious that other manufacturers will soon realize how much money an affordable VR PC could rake in. READ ALSO: HP’s Z Workstations are now VR ready through NVIDIA partnership
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